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Purfectly Fresh

Fresh, real food. For cats. The UK’s first personalised cat food made from only fresh, real meat. Purfectly fresh are cat people who grew tired of commercial cat food brands advertising junk food as healthy food for cats. So they created a cat food brand that makes sense specifically for each cats unique nutritional and biological needs. ID Studio provided:

  • Brand & Design exploration
  • Illustration
  • Structural & Figma planning
  • Core objective driven design
  • Responsive, mobile and tablet friendly
  • Core objective driven development
  • Woocommerce + Woosubscription 
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