The main objectives of The Camden Collection is to promote the Community Investment Programme (CIP). Provide a direct marketing channel to enable local people and key workers to register interest to get a first look at all the properties available for sale. In addition, the website needs to build the positive reputation of Camden Council as a developer, creating high-quality developments. The Community Investment Programme (CIP) is a 15-year plan to invest money in schools, homes and community facilities. By selling new homes, it will help Camden generate funds that are not otherwise available to reinvest much-needed money into improving schools, homes and community facilities.